Articles By Marsha FriedmanJul 7th 2008
If you are struggling to get the media interested in your press release you are not alone Many people believe that you write a release send it over to the producer at a radio station and wait for the avalanche of phone calls Then when you get no response you...
Jul 3rd 2008
Chances are that whether you are the owner manager or public relations director of a company you are always looking for ways to be in the public eye While advertising is important it doesn't provide the credibility that PR can Al Ries marketing guru and strategist says in his book...
Jul 3rd 2008
Most people seem to believe they can write a press release mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls But as time passes and no producers are beating down the door they make a few phone calls...
Jun 7th 2008
In the corporate world marketing's function is to generate sales leads and build awareness of the company's product or service Many of these professionals are unaware of the power that PR can bring to their marketing efforts Instead it is quite common for businesses to go down the costly road...
Jun 7th 2008
Are you interested in successfully growing your business while not breaking the bank Public relations is exposure that you get for your company product or service that you do not pay for The best ways to get the most bang out of your PR strategy is to Appearing as a...
Jun 7th 2008
Who doesn't want to sell more products and increase profits That's what the world of business is all about But if you want to sell sell sell you need to first public relations public relations public relations public relations is a terrific way to give your products the national or...
Jun 7th 2008
In the 'old days ' there was a specific formula to book promotion A no-holds barred author tour was the answer where the author would go for a winning mixture of television radio print and book signings It was a hold-nothing-back author tour where the writer would 'appear' in a...
Jun 7th 2008
Want to sell lots of books Well you need to get yourself out there You need to be on the radio in magazines and newspapers and on TV The more exposure that you have in the media the better chance it has to survive You know you have to alert...
Jun 7th 2008
Interviews on talk radio aren't what they used to be Back in the day hosts would invite guests into the studio for minute or longer interviews A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo ' Sadly those days are...
Jun 7th 2008
Talk radio interviews have drastically changed In the 'golden days ' the hosts of major-market talk radio shows used to bring guests into the studio for long chats A talk radio guest could just knock off a couple of those interviews and sales would instantly hit 'turbo ' Sadly those...
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