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Articles By Marsha FriedmanJan 5th 2009
When pitching your story to the press there is something important to keep in mind if you want to get the attention of the press you have to think like the press In the years I ve been in public relations one of the most difficult elements of the game...
Jan 5th 2009
In my years in the public relations business if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career Oprah is indeed the gold standard...
Dec 18th 2008
Tampa FL- Companies wanting to make the most of their PR budgets these days are discovering one of the industry s best kept secrets that is effective mitigates risk and beats the traditional retainer-based agency in every way It s called Pay-For-Performance PR There are only a handful of agencies...
Dec 1st 2008
If I was down to my last dollar I d spend it on public relations -- Bill Gates Tampa FL- As unlikely as it is that Bill Gates would ever be down to his last million dollars let alone a single George Washington the fact remains that it s a...
Jul 21st 2008
Tampa FL American companies are tightening their advertising budgets and finding new ways to entice customers amid nationwide economic woes MarketingSherpa s Marketing During an Economic Downturn survey reports -percent of large companies are significantly shrinking traditional type marketing budgets this year What happens is that the current economic crisis...
Feb 27th 2008
Ever watch morning TV and think Hey I can do that Well the truth is that if you have a book product or service to promote to consumers there is absolutely no reason why you can t appear as a guest on TV But what does it take to be...
Feb 16th 2008
In my nearly twenty years in the publicity industry I have seen a fair bit of evolution in how the media reaches their audience Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube Talk radio seems to be...
Feb 2nd 2008
Who doesn t want to get the word out about their company service or product As a publicity expert with more than twenty years experience in the field I have encountered hundreds of companies who have wanted the same thing My answer is to appear as a guest on local...
Jan 16th 2008
With the increasingly rapid pace of our business world the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face Even more difficult actually being remembered by consumers Every month hundreds of thousands of new companies with stacks...
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