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Articles By Mark KimathiJul 22nd 2008
The differences in media may introduce challenges in the process of selling from a website But the fundamentals of persuasion remain unchanged This then means that online sales are not different from offline sales and this includes the mix of logic and emotions The logical versus emotional sales pitch is...
Jul 22nd 2008
Imagine two shops that receives customer each every day Of these hundred customers always find and buy what they need in each of these two shop Of these that buy come from across the road where fewer people live Imagine that one of these shops decides to relocate across the...
Jul 22nd 2008
Sell the sizzle not the steak is an adage common among sales people and marketers It was coined by Elmer Wheeler in his book Tested Sentences that Sell Creating the next best sizzle has then become an obsession amongst marketers You find a campaign commended for the heads it turns...
Jul 7th 2008
For those who are familiar with software you are aware of the serialization of software versions For example Internet Explore was followed by IE Windows by Windows XP The idea is that the later is usually an improvement of the former The internet being a technical platform too has been...
Jul 7th 2008
We have seen that you can increase your revenue by increasing your traffic merchandising and improving your C R Conversion Rate Though you should use all the three techniques there is a particular order in which when applied will result to making more money more easily and consequently is more...
Jul 4th 2008
As Content Management Systems CMS developed to be more effective for internet businesses they stumbled on a strategic advantage For the few inside the loop they are sharpening this edge to their advantage Not long ago in this column was discussed a subject on niche marketing It was discussed that...
Jul 3rd 2008
Lately webmasters have noticed that some pages are appearing very high in Google SERP Search Engine Ranking Pages without even a single presence of the search term albeit topically succinct This is a significant departure from what is widely known that for a page to appear for the search term...
Jul 3rd 2008
You are standing on the spreads end of the shelf at the hyper market Every time you have been here you picked Blue Band But with the advertisements you have been seeing on TV you recognize Biddy stacked right next to your usual margarine You would not mind a change...
Jul 2nd 2008
Imagine you walked into a supermarket for you monthly shopping and you started by looking for brown bread After a few minutes of craning your neck you saw a rack of white bread Expectantly you approach it But all there is is white bread You ask the attendant if they...
Jun 29th 2008
Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer However most internet businesses still search for methods to increase their total revenues Indeed most websites are producing far below their potential There are three...
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