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Articles By Martin ReedJul 3rd 2008
Research undertaken by Forrester shows that visitors to media websites are demanding community features Whilst online communities should not simply be tacked onto existing websites for the sake of adding community features it should be noted that every website can benefit from community elements if correctly implemented Online communities need...
Jul 2nd 2008
Bloggers seem to wrestle with the issue of how often they should be posting I do not think this is overly important though as for me quality is always more important that quantity I think a bigger issue is determining how long a blog post should be When I started...
Jun 29th 2008
Different topics carry differing levels of controversy within online communities Although creating controversy can boost activity levels you need to ensure that this controversy does not create friction and end up damaging your community In order to decide whether it is right for you to ban certain topics you need...
Jun 28th 2008
Your brand identity is how you see yourself Your brand perception is how others see you If you want your brand strategy to be successful you need to ensure your brand message is consistent Your online brand includes a lot more than just your website and logo It also often...
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