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Jan 5th 2009
When pitching your story to the press there is something important to keep in mind if you want to get the attention of the press you have to think like the press In the years I ve been in public relations one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them Their business...read more Jan 5th 2009
In my years in the public relations business if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career Oprah is indeed the gold standard and her show carries weight not only because of Oprah s massive viewership but also because they re loyal She brings with her tens of...read more Jan 5th 2009
If you are struggling to decide what media to choose for your company s marketing campaign - you are not alone In fact most people have similar issues navigating the myriad of media opportunities available Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong media for your message Before examining the different kinds of media available and their corresponding attributes I need to stress a...read more Dec 18th 2008
Tampa FL- Companies wanting to make the most of their PR budgets these days are discovering one of the industry s best kept secrets that is effective mitigates risk and beats the traditional retainer-based agency in every way It s called Pay-For-Performance PR There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U S Most of them offer the same...read more Dec 1st 2008
If I was down to my last dollar I d spend it on public relations -- Bill Gates Tampa FL- As unlikely as it is that Bill Gates would ever be down to his last million dollars let alone a single George Washington the fact remains that it s a powerful endorsement of the power of PR Still when the economy is tight and corporations yank hard to get their belts down to that last...read more Oct 4th 2008
Springville Utah October Namifiers LLC a United States manufacturer of identification and promotional products recently donated over category articles summary to the Atlanta -Day Walk for Breast Cancer in Atlanta Georgia set to start Saturday September th The Atlanta -Day Walk for Breast Cancer is a to -mile walk across Atlanta Over members of the community and individuals from out-of-state will come to participate in the th annual walk To date the Atlanta -Day Walk...read more Apr 10th 2008
Microscopic dust or multi-million dollar niche Do you promote with a squeak or a roar Learning to make the right decisions can do a whole lot more than help you survive - make the right choices and you may just find yourself being crowned King of the Jungle It truly is a jungle out there - and it can be difficult to raise your voice above all the noise around you If you don't have...read more Feb 2nd 2008
Who doesn t want to get the word out about their company service or product As a publicity expert with more than twenty years experience in the field I have encountered hundreds of companies who have wanted the same thing My answer is to appear as a guest on local radio TV news shows and or gain editorial coverage in print which will enable you to get the word out to thousands and possibly millions...read more
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