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Branding ArticlesSep 17th 2008
Developing a Start-Up Marketing Plan for a Book Producer By William Dupree I was able to secure a contract to develop a marketing plan for a new start-up full service book producer The principal owners wanted the company to specialize in the production of illustrated books in the areas of the visual and performing arts literature and popular culture the culinary arts the New York City region and travel They had not worked out the...read more Sep 17th 2008
A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online as well as in book stores I was in charge of this project The publishing company has received numerous awards for intellectual and artistic achievement Their children s books produces high-quality illustrated books that appeal to the youth market Their Gifts division produces desk diaries stationery and...read more Sep 16th 2008
I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system They felt that they did not present a consistent face to their customers Every division was doing its own thing when marketing They believed this to be inefficient frustrating and not cost-effective I and our team researched the firms front and backlist to get an accurate picture of the firms products as...read more Sep 16th 2008
When I was working as a senior marketing manager I was able to secure a contract to assist a start-up African American Book Publishing company with developing a marketing and branding plan for their firm The partners wanted to create a publishing company that would bring quality African American books and educational materials to schools organizations faculty members and all homes In this current situation there was no one company that was solely providing this...read more Sep 16th 2008
I was able to get our firm a contract with a mid-sized media firm to help them develop a marketing plan and a branding image for a new subsidiary of theirs an online e-book publishing company with its start up efforts I was in charge of this project The media firm wanted to create a company that would provide the internet's most comprehensive collection of fiction and nonfiction as well as the most popular e-Book...read more Sep 16th 2008
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisition program that would help the firm obtain more contracts with museums galleries individuals and other institutions on developing publications relating to their exhibitions and or collections commission authors photographers and others to develop titles that are aimed solely at the regular...read more Sep 16th 2008
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image The company which was started in had established a reputation for producing beautiful entertaining gift books for adults and children on a diverse group of subjects The company has several competitors that offer a very similar product line The companies sales for its first years in business...read more Sep 13th 2008
George Vuitton son of Louis Vuitton took over Louis Vuitton in In Monogram canvas series branded as LV was created which is not only the logo of LV but also the tone of its revolution and evolution The newly designed series has continued its previous charm and at the same time reflected its new vitality Monogram canvas series has since become the symbol of Louis Vuitton s high quality Its lightness softy durable material as...read more Aug 9th 2008
The Australian Timber Flooring Association ATFA has this month moved to the top authority level for timber floor contractors sought by builders and home renovators ATFA has long built a reputation for conscientious investigation and signing of professional timber flooring contractors - from supply to install and coating They have also extended their service to flooring inspections apprentice training and oven dry testing However as the digital revolution curve continues to steepen traditional reputation and...read more Jun 20th 2008
Branding is as old as the hills In the initial days people used to leave behind a sign symbol to prove their ownership of a holding rank in a group and even to recognize powers In ancient Egypt the Pharaohs left behind a signature of theirs in the cast of hieroglyphs throughout their tombs memorials and palaces Branding of animals was done by the ancient people of Norse which was done with fired up iron...read more May 8th 2008
Branding is perhaps the most important facet of any business--beyond product distribution pricing or location nbsp A company's brand is its definition in the world the name that identifies it to itself and the marketplace nbsp A model may be beautiful but without a name she's just quot that girl in that picture quot nbsp Where would Norma Jean be without Marilyn Monroe or who would imagine Coca-Cola as just a soft-drink manufacturer nbsp A...read more Apr 27th 2008
One of the great things about having a home business on the Internet is that you can start it for free or nearly free There are many different ways to do this but just because it is free does not mean you will be successful with it In this article we will give you home business tips that will help a sure your success if you follow them One question you may have right away...read more Apr 13th 2008
When you encounter the terms garden furniture and patio furniture do not be confused Patio is actually a Spanish word that means backyard or back garden So basically the two terms mentioned in the first line refer to the same thing that is a certain type of furniture that is specially designed to be used in the garden or patio The garden has become a much useful space in every home It has now become...read more Apr 11th 2008
If you have taken the leap into the world of internet marketing there are a few things you will need to take care of prior to venturing into the world of opportunities Everything from setting up a domain name to finding the right web hosting company should be considered before anything This will allow you to get your home business opportunity off on the right foot Before you do anything it is vital you develop...read more Mar 12th 2008
I'm new to blogging so it may take me awhile to get the hang of it Why am I remnantbox because my life is filled with a little bit of this and a little bit of that If you could see inside my mind it would probably look something like this I have set a goal to change my life so I am trying new things Right now I am taking e-verge for a test...read more |
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